The Ask: It's About Vulnerablility And Trust

I have spent two decades leading nonprofits that were supported by asking for financial support.  Now that I am consulting for nonprofits, I realize how difficult it is for many of them to ask.  That hesitation translates into them not recognizing the need to invest in getting help—or more often, an inability to afford the help they critically need to become stable and sustainable.

Several years ago I wrote a blog post about fundraising not being about the "ask." (link)  That post included a TED video with Amanda Palmer, a musician who decided to trust her fans for her support.  It became an act of vulnerability and trust . . . putting herself out there, even when confronted by other musicians who mocked her efforts (which actually became very successful).

I realized that nonprofits have a hard time trusting their "fans" and don't communicate their ask in ways that allow supporters to see them as transparent and vulnerable.  It was then that I began to be more transparent and vulnerable to our donors.  I spoke more freely about our work, our difficulties, our successes, the needs we had, and highlighting the return they recieve for their investment.  I believe that is what sustained the organization through the recession—and even saw an increase in income and average gift per donor.

Now that I am consulting, many clients can't afford consulting services.  Perhaps don't realize they need to invest in their organizational development, and may not trust that their outcomes will be fruitful.

This leads me to ask you to help me help them.  I'm becoming vulnerable and asking for help, so that these nonprofits can get the help they need, and serve our communities.  I'm seeking subsidies to provide pro bono services to nonprofits who can't afford consulting, but who can't grow without that help.  Thank you.

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